Reading Masculinity on 9gag

This study is conducted to reveal the masculine qualities stereotyped on 9GAG by 9GAG users. There are two main theories used in analyzing this study, gender stereotype and denotation & connotation. (). First, the gender stereotype concepts used are from Brannon (2004) and Wood (2008). The first part of the study discusses 9GAG popular posts which content subtly contains of Alpha Male qualities. The result is the users show preferences on conventional masculine qualities. The second part of the study discusses 9GAG popular posts which content subtly contains of Beta Male qualities. The result is there are some specific feminine or Beta Male sides 9GAG users accept in men. In conclusion, 9GAG users still focus more on masculine qualities, especially masculine physical features, in men. Feminine qualities in men can be accepted by the community if men possess the conventional masculine physical features first

Reading the Visual Signs of “Young, Different and Dangerous” in Fashion Spread of NYLON Indonesia Magazine January 2012

This study aims at showing the visual signs used to signify the concept of “Young, Different and Dangerous” in a magazine's fashion spread. The visual signs are observed by using Dyer's theory of human signs (1982) and the analysis is focused on the reading of visual signs at two orders of signification, the denotation and connotation. The findings show that the model's appearance, manner, activity and setting of place are reflections of the magazine's desired concepts, which suggested by the editor-in-chief. By understanding this, the visual images in fashion magazine, especially NYLON Indonesia, are constructed in such a way to reflect the magazine's identity and to communicate the magazine's branding as wel